Content Design Strategy

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This week I worked on creating the prioritization matrix, core page matrix, sitemap, and
wireframes sketches based on the RFP for Shenandoah Valley.

Content design takes into consideration much more than just the content and the layout. Today, content design examines behaviors: the impact of the content and the response of the user. The content becomes a dynamic source continuously changing.

To establish how the content can support the business goals, define a strategy that will help achieve these goals. Meghan Casey outlines essential steps in building a content design strategy below:

Prioritization is how you determine your site’s content and its relative importance to your users and your business. Common artifacts include topic maps and prioritization matrices.

Organization refers to the framework for grouping, labeling, and relating content so that users can easily find what matters to them. Common artifacts used to document organization are sitemaps and taxonomies.

The presentation refers to the ways in which pieces of content, such as a page headline, product overview, body text, or related resource, are assembled to form what a user sees on a page. There are usually several repeatable views (like a landing page, product page, or blog post) and perhaps some unique ones on every website. Common artifacts to document views include content models and wireframes.

The Content model identifies your core pages by matching the business objectives and user tasks.

View draft




Casey, M. (2015). The Content Strategy Toolkit
     Peachpit, a division of Pearson Education.

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