I have been in the creative industry for over 20 years with experience in digital, print, mobile and email communications. I started as a print designer and moved into the fast paced digital world of emails and websites. I successfully launched a widely used healthcare mobile app with over 500 modules in just a few short months as a Creative Director at Aetna. In my recent role as Senior Communication Manager at Aetna, I provide design direction and strategy within healthcare communications for both print and digital. A large part of my role is client facing to provide solutions and strategy while maintaining the brand across several products.
I earned a BA in Graphic Design from Southern New Hampshire University, and I am pursuing a master’s degree in Interactive Media and Communications at Quinnipiac University. The digital world fascinates me. Understanding what the user experience means for the user is essential. It is all aspects of the end-user’s interaction with the site, services and products that leads to a successful product.
Holly Checchia 